Hi I’m Rick, I Make Websites

Case Studies


KiteNest Product Image Natural cosmetics manufacturer, Lincolnshire Jan 2016 - Present View Website »

The Problem

We make natural cosmetics out of a garden shed in Lincoln. Can you help us sell our products online?

The guys from KiteNest got in touch back in 2015 to see if I could help them build an e-commerce store for their growing product range and accompanying blog.

They’d been selling their products at markets and festivals but wanted an e-commerce presence to help tell their story and attract business from further afield.

What I did

I offered a range of potential solutions to KiteNest, with them eventually choosing to use Perch Runway with the Shop add-on to manage their site.

Before we got started, I found them a designer who could work with their existing brand to create a website template.

After the site launched in Autumn 2016 I continue to work with KiteNest, making incremental changes to their site to improve performance, user experience and search engine optimisation.

Sacrebleu Paris

Sacrebleu Illustration Luxury travel assistants, Paris October 2015 - Present

The Problem

I’m using a word document to give my clients their travel itineraries. It’s taking me ages and doesn’t look professional or in-keeping with the rest of my brand.

In 2015, Stephanie approached me to work on her existing website. She was happy with the site but needed a content management solution.

A year after the site launched, Stephanie got back in touch to talk about a day-to-day problem with her business. For each client, she was painstakingly creating a travel itinerary in a Word document that she then saved as a pdf and sent to the client.

What I did

To solve the content management issue, I added Perch CMS to Stephanies existing site, giving her the ability to make changes to the content as desired. I also made some changes to the front-end of the site to make it more mobile friendly.

For the itineraries, I created a bespoke web application and integrated it with the website, so everything is managed from one place. The application allows Stephanie and her team to create, manage and send interactive itineraries to her clients.

Now, when a client arrives in Paris, they just need to scan the QR code on their welcome pack to see their bespoke itinerary, complete with videos, attachments, links, directions and more.

One&Other Creative

One & Other Magazines Creative Agency, York October 2015 - March 2016 View Website »

The Problem

Our business is changing. Our old site has too much focus on news & events and not on the work that we do. Plus, it’s really difficult for us to manage our content.

I’d worked with One&Other on a voluntary basis for a few years before they approached me to rebuild their website in 2015. They wanted to retain their community content (news & magazine) but also needed somewhere for their portfolio of creative works.

What I did

I came up with a new site structure that separated their community & creative work streams but gave each equal billing on the site.

We worked together to come up with a design that reflected their existing brand.

I built them a site using Perch Runway CMS so they can easily manage all the different types of content in one place.


DotYork Logo Annual conference, York December 2013 - Present View Website »

The Problem

I need a website that can have a varying amount of content depending on the time of year. I need it to help me sell tickets before an event and present an archive of all previous events & videos of talks. Plus a blog. Oh, and can it be really fast to load?

I’m my own client for DotYork and my list of demands on the website changes year on year. The basics are the same though. When there aren’t tickets on sale, I need the site to display details of previous events. Then, when we start to announce details for a new event, I need to add pages and content incrementally.

What I did

Perch Runway CMS makes managing all of my content (events, speakers, talks, videos, blog) a breeze. I was able to put performance ahead of design, focussing on the site loading quickly and being easy to use (but still look good), rather than having a site full of huge images.

In the run up to the 2018 event, I spent some time working on making the site more performant, managing to decrease the size of the home page by half and double the load time.

Thanks for reading, I’ll be adding more soon. In the meantime, check out: